PRIVACY POLICY

Privacy Policy of LonghorneHQ Ltd

Introduction

This privacy policy applies between you and LonghorneHQ Ltd (us or LonghorneHQ). LonghorneHQ Ltd is a company incorporated in England and Wales with registered number 15313084.

Purpose of this Privacy Policy

This privacy policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

Types of Data Collected

We do not collect any Special Categories of Personal Data about you (such as details about your race, ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health, genetic, and biometric data). Nor do we collect any information about criminal convictions and offences.

Contact Information

If you have any queries, need to update your personal data, or wish to exercise your rights, please contact us via this email address: info@longhornehq.com.

Data Processing and Storage

We use a CRM (Customer Relationship Management) system operated by a US provider. We take the privacy of your information very seriously. This privacy policy applies to any person who shares their personal data with us, including anyone who accesses our websites (longhornehq.com and related sites) to browse, sign up for direct marketing, or purchase products/services. This includes the processing of personal data related to our services, information, and products.

Cookies

The use of “cookies” (small text files placed on your computer by our website when you visit certain parts of the website and/or use certain features) is set out in a separate policy.

External Links

This privacy policy does not extend to any websites that can be accessed from our website, including, but not limited to, any links we may provide to social media websites. We have no control over such websites and are not responsible for their content. You are advised to read the privacy policy or statement of other websites before using them.

Data Sales

We will not sell or assist a third party to monetize your personal data.

Definitions

  • Data: Collectively all information that you submit to LonghorneHQ Ltd via the website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
  • Data Protection Laws: Any applicable law relating to the processing of personal data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations, and secondary legislation.
  • GDPR: The UK General Data Protection Regulation.

Scope of this Privacy Policy

Data Collection

We may collect the following data, including personal data, from you:

  • Name
  • Gender
  • Contact information such as email addresses and telephone numbers
  • Demographic information such as postcode, preferences, and interests
  • IP address (automatically collected)
  • Web browser type and version (automatically collected)
  • Operating system (automatically collected)

How We Collect Data

We collect data in the following ways:

  • Data is given to us by you
  • Data is received from other sources
  • Data is collected automatically

Sources of Data

  • Facebook Inc.
  • TikTok
  • LinkedIn
  • Mailchimp

Automatic Data Collection

We automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation and includes your IP address, the date, times, and frequency of your access, and how you use and interact with its content. We collect your data automatically via cookies, in line with the cookie settings on your browser.

Use of Data

We may use your data for the following reasons:

  • Internal record keeping
  • Improvement of our products/services
  • Development of new products/services
  • Transmission of marketing materials that may be of interest to you

Lawful Basis of Data Processing

We may use your data if we deem it necessary for our legitimate interests. You have the right to object in certain circumstances (see “Your Rights” below).

Marketing Communications

If you register with us or make an inquiry, we may include you in direct marketing campaigns unless you opt-out. You have the right to unsubscribe at any time.

Data Sharing

We may share your data with:

  • Employees, agents, and/or professional advisors
  • Third-party payment providers

International Data Transfers

We may transfer your personal data to third parties outside the UK. We ensure a similar degree of protection is afforded to your data by transferring it only to countries with adequate protection levels or by ensuring lawful data transfer mechanisms are in place.

Data Security

We use technical and organizational measures to safeguard your data, such as secure servers in the UK or EEA. If you suspect any misuse or unauthorized access to your data, please contact us immediately.

Data Retention

We will retain your data as follows:

  • Marketing data: Deleted on request or when deemed out of date
  • Financial data: Retained as long as required for legal and business purposes

Your Rights

You have the following rights in relation to your data:

  • Right to access: Request copies of your data
  • Right to correct: Rectify inaccurate or incomplete data
  • Right to erase: Request deletion of your data
  • Right to restrict use: Block or limit our use of your data
  • Right to data portability: Request the transfer of your data
  • Right to object: Object to our use of your data

To exercise your rights, please contact us at privacy@longhornehq.com.

Fees and Identity Verification

You will not have to pay a fee to access your personal data unless the request is unfounded, repetitive, or excessive. We may request specific information to confirm your identity for security purposes.

Response Time

We aim to respond to all legitimate requests within one month. If your request is complex or you have made multiple requests, we will notify you and keep you updated.

Complaints

If you are not satisfied with how we handle your data, you may refer your complaint to the ICO (Information Commissioner’s Office) at https://ico.org.uk/.

Business Ownership Changes

If LonghorneHQ Ltd undergoes a business transition, such as a merger or acquisition, your data may be transferred to the new entity under the terms of this privacy policy.